HERMES’ US EXPANSION PLANS EXTEND FROM BEVERLY HILLS TO MIAMI AND ATLANTA

Hermes

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The Hermes story is one wrapped in antiquated harness, literally. The luxury label that launched in 1837 has clearly come a long way from its harness-making days and is set to further spread its French wings in its American flight. The US is about to witness three grand entrances by the French fashion brand, the first of which is a renovated Beverly Hills boutique awaiting a September opening. The decadent Rodeo Drive destination cost the brand a cool $75 million just in property purchases last year. As a result of an 18-month renovation, Hermes’ address on Rodeo Drive is a distinctive white marble façade with an avant-garde, ice cube tray edifice. Like all the luxury label’s boutiques, the latest outpost has been designed by Paris-based RDAI (Rena Dumas Architecture Interieure). ‘Futuristic’ doesn’t end there though.

The flagship is rumored to feature inexplicable interiors that include a white marble spiral staircase in the atrium leading to “a roofless roof” made possible by a “membrane air cushion, which sits invisibly over the circular opening,” according to press materials. Such peculiar handiwork is being pitched against the Parisian Saint-Germain-des-Pres flagship that boasts of several interesting facets besides its Art Deco appeal.

The brand is also investing large sums in Miami and Atlanta so luxe-loving Americans can empty their wallets with utmost ease. The Atlanta boutique will be a billion-dollar mixed-use development bowing at the Buckhead Atlanta by late 2013. In Miami, on the other hand, Hermes intends to go gritty and enter the Design District where they set up (temporary) shop earlier this year while a three-story, 12,000-square-foot mammoth magnificence is in the works. It will be the company’s third flagship outside of New York and Los Angeles. San Francisco, stay tuned!

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VINTAGE HERMÉS CLASSIC COLLECTION OFFERED BY MODA OPERANDI AND HERITAGE AUCTIONS

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Old is gold, and rightly so. Moda Operandi and Heritage Auctions present a carefully curated selection of exclusive vintage Hermés bags such as the Birkin and Kelly by way of a trunk show that ends on the 17th of this month. From exotic skin options, beautiful colors to stylish arm candies; the choices are many. Most of the selection is already sold out, so grab them before they are all gone! Here are our top five picks.

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This 35cm Shiny Electric Blue Porosus Crocodile Birkin is a head turner, if there ever was one. Priced at $73,100, it’s a coup that you can purchase it here without any waiting list!


The 35Cm Gris Elephant Porosus Crocodile Birkin is priced at $63,250 and the color makes it a true classic. Buy this stunner, which will never go out of style, here.

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A bag closet is truly incomplete without a Birkin and this 40cm Shiny Black Alligator Birkin will be a prized addition. At $53453, it is a steal and can be grabbed here.

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The most sought after Brikin hands down, the 30Cm Tangerine Ostrich Birkin, is a stylista’s dream come true. It is up for grabs for $ 23539, here.

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The Sanguine Matte Nilo Crocodile Kelly Cut is a chic accompaniment for the modern-day woman who likes fuss-free and functional designs to take her from day to night. Priced at $21,500, it can be bought here.

Tag: Hermès Classic COLLECTION

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LEGENDARY HERMES SCARVES – HISTORY

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Along with Birkin bag Hermes scarf has become one of the most recognized label’s creations. Each scarf is hand-printed and hand-stitched. Besides, it has a secret that you might not have known – scarves are made with a scent!

Hermes scarf

Originally made of silk Hermes scarf measures 90 cm × 90 cm and weighs 65 grams. To manufacture one piece 250 mulberry moth cocoons are necessary. When the fabric is ready it is hand-printed by Hermes professionals who have to apply up to forty three silk screens to achieve the effect. One screen is for one color of the scarf.

Motifs for scarves have ranged from the germane (such as the French Revolution or French Cuisine) to the unexpected (such as the flora and fauna of Texas). However, the most common prints for Hermes scarf are the equestrian and military motifs.

Every year only two collections of scarves are released, and some older versions of the legendary scarf are made. Year by year the sale of Hermes scarf is increasing and on holidays like Christmas scarves literally fly off shelves, selling a piece every 20 seconds despite the fact the average price for the item is 300 euros.

Today Hermes manufactures cashmere/silk blend scarves for colder seasons. Both types of scarves are popular with customers.

Hermes scarf

Hermes has released a book about their scarves entitled The Hermès Scarf: History and Mystique. The book tells the history of Hermes scarf and reveals the technology of its production. Besides, the reader can find information about multiple ways of wearing the scarf.

The number of fans of Hermes scarf includes lots of celebrities who value the piece for its quality and the status it gives to the wearer. Queen Elisabeth II, Audrey Hepburn, Kylie Minogue, Oprah Winfrey, Sarah Jessica Parker, Hillary Clinton, Mariah Carey, and Madonna – all were spotted wearing Hermes scarves.

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Kim Kardashian Debuts Hermès Bag Painted by Baby North

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Kim Kardashian and Kanye West head to an office building in Los Angeles, CA

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Hermes Lindy Bag in Niloticus Crocodile

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One of the top 5 must have in the Hermes Classic Bag Collection, the Hermes Lindy is no doubt the-bag-to-go. If you can’t find the Birkin or the Kelly, purchase the Lindy first, it’s as stylish and practical as the iconic’s.

In terms of leathers, the Lindy is usually available in Clemence. This material has been around since 1980’s and is a bit grainy. The leather is luxurious as well as durable and heavy.

READ: Hermes Leather Guide

But anyways, besides Clemence, has anyone spotted the Hermes Lindy Bag in Niloticus Crocodile Leather. This leather comes out of the Africa’s Nile River in the Region Zimbabwe and it needs a bit more maintenance (and carefulness) than Clemence. Yet, if you got a pocket as deep as the Mariana Trench, you might want to consider this version.

The ultimate feminine handbag, for now we’ve spotted it in purple. It comes with a shoulder strap, or it can be carried by hand (hand strap). Refined with silver hardware, the bag can be opened with two-sided zippers.

Measuring 12’ x 7.5’ x 6.5’ inches, priced at $35,600 USD at Hermes boutique.

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Hermes Berline Sport Bag

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A sporting life.

The Hermes Berline Bag is no stranger.

Presented in an ad campaign, where the model is walking through thick snow, on a journey, and dressed with a cozy coat while carrying a sporty shoulder bag.

Perhaps this is what makes the Berline bag so famous…

It’s crafted with the iconic ‘Kelly Closure’, the same you get on the Classic Birkin Tote, and the same you get on the Kelly Tote.

We present to you, a special edition, the Hermes Berline Sport Bag.

So what’s the difference between the Hermes Berline Bag and the Hermes Berline Sport Bag, you asked? =)

Well, not much.

Hermes highlighted the rings/the edges with bold colour to make it stand-out. Notice the black lines on the Hermes Berline Sport Bag in brown, it’s delicious and even sportier. And notice the pearly grey lines on the Hermes Berline Sport Bag in Red, it’s like an strawberry ice cream with a bit of vanilla. Yummie!

These accessories are ideal for the upcoming fall and winter seasons, are you prepared? It comes with a removable shoulder strap and a spacious interior. The bag is designed simple, yet marvellous. It’s the bag you will pick for the casual weekends, pair it with jeans and tees.

READ: Hermes Berline Bag

Made from swift calf leather, refined with silver hardware. Measuring 21 x 17 x 6 cm, available at Hermes boutique or e-store for €4250 euro’s or £4020 GBP.

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Tag: bag Hermès Berline Sport

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